it's awesome to not have to debate over what to see, when to see it, etc. plus like a lot of folks have said it's usually something you do when it's daytime and most other folks are at work, so you get the matinee price. i saw a bunch of movies alone and for free the summer i was unemployed cuz i had that card with my cable/internet/phone triple play that let you see free movies at certain theaters on tuesdays. once i went back to work though i couldn't take advantage of it cuz everything is always "sold" out on tuesdays anytime from like 4pm on cuz a lot of people have the same card and there's only like 2 theaters within an hour drive of me that honor it.